Fitmarc - The Story Of Our Company

2006 we started the South Central agency for Les Mills International, back then it was exciting
as a team and it took a great deal of work to get us to serving around 7,000 instructors and
800 fitness facilities.

We couldn't have done it without the help of our great team.
We created the video above to give a sense of our beliefs and hopefully you'll see that what
we believe in is people. We helped people who are were customers and partners. Ultimately
being successful is all about the humanization of business.

Our Principals

To achieve our goals by aligning with people who share our core values of integrity, hard work,
diversity, compassion and forward looking strategic, organizational and industry vision.

Our Vision

Make major transformative contributions to the fitness and wellness industries that help people achieve wellness preventively while helping providers and players in the space to be more successful in light of a rapidly changing environment.

What do you think about Fitmarc and our story video ? I'd love to know.

Social Media And Digital Marketing - Its Not What You Might Think

I just love Gary Vaynerchuk. His books the Thank You Economy and Jab Jab Jab Right Hook are wonderful commentaries on how marketing has changed. You see, it used to be businesses could sort of not tell the whole truth. Some promoted and shared the good news, avoiding the bad and hoping you might not notice. In today's world, with 70% of the US having smart phones and large percentages of consumers participating in social networks, there is no hiding anymore. This is where the humanization of business is becoming so important to organizational success.

I've shared my friend and partner Bryan O'Rourke's recent IHRSA Institute presentation above on Social Media and Digital Marketing. Take a look and you'll see the future is not so much about technology, its about people and how technology can be a tool to be more caring of the people your organization should care about.

What do YOU think ? I'd love to know.

About the author:

Robert Dyer is CEO and founder of Fitmarc, COO and co-founder of Integerus and founded and served as CEO of the Fort Worth Fit For Life health club chain. A global ambassador with more than 30 years of operating health clubs, consulting to and advising fitness facility owners and global suppliers, and developing organizations, Dyer and his partners have advised brands around the world. His philanthropic efforts have focused on helping and coaching people who can benefit from his experience and forward-looking insights. Dyer's reputation of building relationships that matter and humanizing the health and fitness industry are well known to the people he has worked with over the years.

 

 

ACE Podcast - 15 Minutes To Wellness With Michael Mantell - Lessons In Leadership

In my view success in business has to do with working with people. Relating to them, supporting them and being authentic is both the most essential foundation to creating great organizations and the most human way to be. Having communicated and followed Michael Mantell for years in his roles at both the American Council on Exercise and as a consultant for a number of well known fitness brands, I was honored to receive his invitation to talk about not only our businesses Fitmarc and Integerus, but also about the human elements of leadership. He titled it Lessons in Leadership and I really enjoyed spending time with Michael reflecting on the topic.

Please check out the interviews and let me know what you think. Its a two part interview that you can listen to here and here.

Thanks to ACE and Dr. Mantell for the chance to contribute and thanks to you for visiting my web site.

About the author:

Robert Dyer is CEO and founder of Fitmarc, COO and co-founder of Integerus and founded and served as CEO of the Fort Worth Fit For Life health club chain. A global ambassador with more than 30 years of operating health clubs, consulting to and advising fitness facility owners and global suppliers, and developing organizations, Dyer and his partners have advised brands around the world. His philanthropic efforts have focused on helping and coaching people who can benefit from his experience and forward-looking insights. Dyer's reputation of building relationships that matter and humanizing the health and fitness industry are well known to the people he has worked with over the years.

Pavigym 50th Anniversary Celebration

I had the opportunity to experience the Pavigym Temple at the 50th Anniversary Celebration. Check out this video on their 3.0 flooring. This new technology is something to think about. Can you say "innovation"? Imagine the creativity you could bring to your members and team!

So You Think You Are a CEO?

If you aren’t a customer of your own business, you are fooling yourself if you think you fully understand your customers' needs. CEOs have to make sure that their customers know they are fully responsible for the customer experience. I always want our customers to know that they can come straight to me and I will take personal responsibility for our products or services, and also for the customer experience.

It’s never [simply] about listening to your customers. It’s always about figuring out what they will need but don’t realize yet.

"What IS Going On in the Fitness Industry?" October 12 Round-Table Discussion at Club Industry Show 2011

Club Industry Show 2011: The Conference and Exposition for Fitness Business Professionals, October 12-14, 2011 - McCormick Place, Chicago, IL - Robert J Dyer will be co-facilitating a round-table discussion called 'What IS Going on in he Fitness Industry?' Click to learn more about the session.

Fitness industry leaders, Fitmarc's Robert J Dyer & Bryan K O'RourkeRobert Dyer and Bryan O'RourkeWill you be attending Club Industry Show 2011? If so, I hope you'll join me for a round-table discussion and learn what's really going on in the fitness industry. Along with Fitmarc CSO Bryan O'Rourke and longtime friend and colleague Michael Scott Scudder I'll be one of the 5 panelist running the discussion.

It's called: "What IS Going On In The Fitness Industry" and is scheduled for Wednesday, October 12 from 10:45AM - 12:15PM.

Attendees shouldn't expect smoke and mirrors. Instead, you should anticipate just raw, uncensored information presented by top industry leaders. Ours will be a real, casual round-table talk.

Those who participate in our discussion can look forward to learning about:

a. the effects of, and future for,

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Fitmarc and Rooster Racing join up to raise more than $10,000 for LIVESTRONG® Foundation at Les Mills Lonestar Event

Chris Cygul, Mike Larsen, Robert Dyer, Jim RayDon't you love it when you can have fun and do something good at the same time? That's why I think you'll enjoy this story and the way it turned out in the end:

Fitmarc and Rooster Racing joined forces to host the "Best of RPM" Masterclass Friday evening before our Lonestar event. Presenters included Les Mills Trainers Dan McDonogh, Steve Renata and Justin Sanchez with special guests from Rooster Racing Chris Cygul and Jim Ray. The objective for the ride was to raise awareness about cancer and benefit the Lance Armstrong Foundation LIVESTRONG®. All 150 bikes were filled with instructors and contributors, and over the course of 3 days, Fitmarc helped Rooster Racing raise over $10,000 for LIVESTRONG®!

Rooster Racing is an organization comprised of determined cyclists, Les Mills RPM indoor cycle instructors and fitness enthusiasts who believe in the fight against cancer. Our members are passionate about fitness, raising awareness about cancer and encouraging others to get with the "fight". Many of our members hold fundraising events around the globe each year directly benefiting LIVESTRONG®.

My colleague Bryan O'Rourke, Principal & CSO of Fitmarc and recent

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